What Is Trader Joe’s Hiding? The answer to that question is easy – A LOT.
A family member does this little game with me and it happens over and over. After trying a bite of something that looks homemade, I say, “Mmm where did you get this from?” and she says, “Don’t worry, it’s from Trader Joe’s, so it’s organic.” The fact that people assume all products from Trader Joe’s are organic or healthy or better than what you would find elsewhere is an alarming misconception.
For the last several months, I’ve been getting a lot of questions about Trader Joe’s. Many people are questioning the grocery store chain’s policies on genetically engineered ingredients (GMOs) and asking if I personally trust their statements about the use of GMOs in their store brand products – my short answer is no, I don’t.
Now, don’t get me wrong, I LOVE shopping at Trader Joe’s. It’s fun, the employees are super nice and helpful and it’s a pleasant experience. However, they won’t share any information with us and are completely cloaked in secrecy regarding their business practices, which makes my head want to explode.
Trader Joe’s Official GMO Statement:
Our approach to Genetically Modified Organisms is simple: we do not allow GMO ingredients in our private label products (anything with Trader Joe’s, Trader Jose’s, Trader Ming’s, etc. on the label).
Given what Trader Joe’s tells us about their GMO policy, we should trust them, right? Or are we trusting them just like many consumers trusted Naked Juice, Tostitos, Kashi, Gold Fish, Barbara’s Bakery, etc. who are or have been faced with lawsuits finding suspected GMOs in their so-called “natural” products?
During my research, I found out there is no regular independent third party certifier verifying their products are non-GMO on a regular basis at Trader Joe’s. It is completely up to Trader Joe’s product supply team to regulate GMOs from suppliers – not the Non-GMO Project or the USDA (for organics) that requires a high level of standards and third party testing before stating a product can be deemed GMO free. If there are complaints about a product, Trader Joe’s will conduct verification with a secret third party that they won’t disclose, but it’s completely up to the consumer to alert Trader Joe’s with a complaint.
In fact, Trader Joe’s stated that their products “don’t allow for auditing using the Non-GMO Project because there is an additional cost associated with that.” A representative from Trader Joe’s went on to say, “We tend to not label our products a whole lot, and won’t until there is a government regulation to understand what non-GMO even means, we aren’t going to label products that don’t have specific FDA guidelines.” So this begs the question – what does non-GMO mean to Trader Joe’s? Are they making up their own definition because they claim they don’t have direction from a governmental official?
I reached out to the Executive Director of the Non-GMO Project, Megan Westgate, to find why Trader Joe’s refuses to become Non-GMO certified. This is what she said:
“The Non-GMO Project has reached out to Trader Joe’s a number of times over the years, and we remain hopeful that at some point we will be able to forge a meaningful partnership with them. To date, it has been very difficult to ascertain the credibility of their non-GMO claims. We know that many consumers believe Trader Joe’s to be a GMO-free store, but without transparent standards or third-party verification this is impossible to confirm. Many other retailers–independent grocers, co-ops, and Whole Foods Market–are leading the way by requiring rigorous testing and labeling, and it would be great to see Trader Joe’s follow suit.”
Trader Joe’s says they review affidavits (the documents that prove an ingredient is not made or contaminated with GMOs) from their suppliers who make their store branded products, but there is no way to verify this. I asked Trader Joe’s if they would send me an affidavit showing proof of non-GMO corn or soy in at least one of their products that wasn’t labeled certified organic and they refused saying, “Unfortunately we don’t share those documents, they are confidential.” They wouldn’t even tell me what country some of the products were produced in either as they do not provide “country of origin” labeling.
I find the denial of my request maddening, considering I requested a similar affidavit from Honest Tea, who is owned by Coca Cola, and they completely complied and sent me the information with the confidential suppliers name blacked out. Heineken Beer also provided their affidavits when I asked them to prove to me they use no genetically modified ingredients in their beer.
Furthermore, when I reached out to the Director of the Cornucopia Institute (the top organic industry watchdog group), Mark Kastel, he stated:
“It is very hard to figure out sourcing with Trader Joe’s. They heavily depend on private label products which are based on secrecy. We have said that private-label organics is an “oxymoron.” Organic consumers want to know “the story behind their food.” They want to know where it was produced, how it was produced, how the animals and workers involved have been treated, etc. None of that is possible with Trader Joe’s. Unlike the majority of all responsible brand marketers in organics they have refused to participate in our research studies and are thus rated very poorly on our scorecards that critique dairy foods, eggs and soy foods (etc.)”
We have the right to know where our food comes from and what’s in it and Trader Joe’s is refusing to give us this information.
They don’t want us to know which suppliers they are using because it would upset consumers and their suppliers if we knew the truth. For example, Stoneyfield supplies yogurt for Trader Joe’s and Stacey’s (owned by Pepsi) supplies their pita chips. Because Trader Joe’s maintains a limited supply of products, they can buy many of the same items in bulk from different suppliers keeping costs low, which is fabulous, but this comes at a cost of not actually knowing who is manufacturing our food. They keep it secret because the companies they work with, like Stacey’s, don’t want you to know that you can buy their pita chips two dollars less at Trader Joe’s under a private label. This is how Trader Joe’s has become so successful, growing at a faster pace than Whole Foods.
There is another disappointing side effect of not knowing where your food comes from because if you are like me and boycott certain companies because of their business practices, it is extremely hard to vote with your dollars and know which products to buy and support. For this reason, if you want to REALLY vote with your dollars, you seriously need to consider what you are buying at Trader Joe’s.
I have a hard time trusting a company that is not willing to show their affadavits to a customer or prove that their products are in fact GMO free. Trader’s Joe’s won’t spend any of their 8 billion dollars in sales to test and prove their products safe. And they won’t tell us what companies they work with to develop their products or what countries their ingredients come from. Have you noticed that every single Trader Joe’s branded product has “DIST & SOLD EXCLUSIVELY BY: TRADER JOE’S MONROVIA, CA 91016″ written on the back? I hope we are smart enough to know the entire line of Trader Joe’s products aren’t all really from California.
Since Trader Joe’s does provide a price point that is unrivaled, I can see the financial benefit to shopping there, but not much else. Their fruits and vegetables are usually flown in from half way across the world, packaged in lots of plastic, providing little to no local produce (at least in my store here in Charlotte, NC). This means you could be eating nutritionally degraded produce. I have been a victim to this more than once when I bought produce that I didn’t know was less than stellar and it went bad super fast in my fridge compared to the local produce I get from my farmer or buy from other grocery stores.
Considering Trader Joe’s total lack of transparency, there’s only a limited list of products I would personally trust from Trader Joe’s, here’s what I would buy and not buy:
WHAT TO BUY AT TRADER JOE’S
– Certified organic fruits, vegetables, nuts and seeds
- Certified organic branded Trader Joe’s products (USDA certified), for example their organic popcorn made with olive oil is a good choice
- Certified organic milk products
- Certified organic coffee and teas (like Yogi tea)
- Certified organic frozen goods like frozen berries
- Some conventional items on occasion (like kimchi) that do not have high-risk GMO crop ingredients like corn, soy, cottonseed, papaya, sugar, canola, zucchini/squash
- Paper products – they use environmentally friendly practices and recycled paper
WHAT NOT TO BUY AT TRADER JOE’S
- Charles Shaw Wine, otherwise known as “2 buck chuck” – It’s so poor in quality, some experts call this stuff “grape-flavored soda” and compare it to what “Ronald McDonald is to the cheeseburger.” This wine is not made in a winery rather, “this wine is made in a factory, with a lot of synthetic and concentrated products, like grape musk, added to manipulate the flavors from bad grapes.” (Stick to organic wine with no detected or added sulfites)
- Non-Trader Joe’s brands that likely contain GMO ingredients like Simply Lite, Reddi Egg, Dare, Orangina, The Laughing Cow, Morningstar, Toffutti, Think Thin Bars, Toblerone, Kashi, Barbara’s Bakery, Annie Chun’s and Power Crunch
- Trader Joe’s branded products or other processed products that contain high-risk GMO crop ingredients like corn, soy, cottonseed, papaya, sugar, canola, zucchini/squash (A majority of their products contain one or more of these ingredients, until they can be fully transparent, I would not trust them.)
- Pre-packaged meals like sandwiches, salads, and sushi – many of these items contain ingredients you definitely don’t want to be eating, like cellulose (wood pulp), or imitation crab meat. Additionally, there’s way too much sodium added to these meals and they can give you a serious case of water-weight bloat and bubble gut.
- Trader Joe’s branded dairy, yogurt, or eggs, because they are likely produced from animals fed GMO corn and soy and can contain antibiotics
- Non Trader Joe’s branded dairy, yogurt, or eggs because they could contain (cancer causing) rBST growth hormone, GMOs and antibiotics
- Non-organic meat or dairy, Trader Joe’s still allows antibiotics and other harmful chemicals – like autolyzed yeast extract (a hidden form of MSG) in their meat.
The most important thing to remember when shopping at Trader Joe’s or anywhere else for that matter, is to read the ingredient lists. Trader Joe’s still allows harmful petroleum- based artificial coloring, artificial flavors, carrageenan, and other questionable ingredients to creep into their stores via other brands and this is something to definitely watch out for.
Source: Healthy Life http://www.undergroundhealth.com/what-is-trader-joes-hiding/
(Photo credit: Underground Health)
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